Apple Adds British Government Coronavirus PSA to UK App Store

0 6

U.K. iPhone and iPad users who open the App Store this morning are being met with a COVID-19 public service announcement from the British government, signaling an expansion of Apple’s efforts to prominently display official coronavirus alerts on its devices.


Tapping on the prioritized card takes users to an NHS app link and a video containing coronavirus protection guidance from the UK government’s chief medical officer, professor Chris Whitty:

To help save lives, stay at home. Anyone can spread coronavirus. You should now only go out when absolutely necessary, for food, medicine, work, or exercise. Always try to stay two meters apart. Do not meet others outside your household – even friends and family.

Stay Home. Protect the NHS. Save Lives.

The ‌App Store‌ is an unfamiliar home for a PSA – Apple News would be the normal location for this kind of content – but Apple is obviously trying to get out the official guidance to as many users as possible, including anyone browsing for new apps and updates on their devices.

In the U.S., Apple began displaying White House public service announcements at the top of the ‌App Store‌ on March 21, offering official guidance on the “dos and don’ts” of social distancing. Users in other countries are also likely to see similar advice from their national governments.

This is just the latest of several other measures that Apple is taking in response to the COVID-19 pandemic.

Apple said earlier this month that it is critically evaluating coronavirus-related apps submitted to the ‌App Store‌ to ensure data sources are reputable and that developers presenting these apps are from recognized entities such as government organizations, health-focused NGOs, companies deeply credentialed in health issues, and medical or educational institutions.

Top Stories

Apple Offers Free Books and Audiobooks to Users in U.S. for Limited Time Only

Apple Books today sent out a push notification highlighting free books and audiobooks available to users for a limited time only. This appears to be U.S. only for now. The push notification reads: Enjoy a good book, on us Explore free books, read-alongs for kids, cozy mysteries, and audiobooks for the whole family. Upon tapping on the notification, users are brought to the Free Books page …

2020 iPad Pro Unboxing Videos and First Impressions

Apple last week introduced new iPad Pro models with an similar performing A12Z Bionic chip, an Ultra Wide camera for 0.5x zoom, and a LiDAR Scanner for enhanced augmented reality. The new iPad Pro models will begin arriving to customers and go on sale at select stores starting tomorrow, and ahead of time, the first unboxing videos have surfaced. The new iPad Pro models will be compatible with A…

Hands-On With Apple’s New Smart Keyboard Folio for the 2020 iPad Pro Models

Apple last week introduced new 11 and 12.9-inch iPad Pro models, which are set to arrive in the hands of customers starting this week. Apple introduced a nifty new Magic Keyboard with trackpad alongside the new iPad Pro models that’s coming in May, but it also debuted a new Smart Keyboard Folio, which is available now. We picked up the Smart Keyboard Folio for the designed for the 2020 iPad…

Benchmarks Suggest New iPad Pro’s A12Z Chip is Nearly Identical to A12X in 2018 iPad Pro

One of the new 2020 iPad Pro models equipped with an A12Z chip arrived early to a Reddit user, who did some benchmarking tests to see how it performs. In a Geekbench 5 test, the 11-inch 2020 iPad Pro earned a single-core score of 1114 and a multi-core score of 4654, which is close to the Geekbench scores of the 11-inch iPad Pro from 2018. The 11-inch iPad Pro has an aggregate single-core G…

Apple Releases tvOS 13.4 for Fourth and Fifth-Generation Apple TV Models

Apple today released tvOS 13.4, the third major update to the tvOS operating system that runs on the fourth and fifth-generation Apple TV models. tvOS 13.4 comes a couple of months after the release of tvOS 13.3.1. tvOS 13.4, a free update, can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update. Apple TV owners who have automatic software …

Deals: New Discounts Hit Amazon for the 2020 iPad Pro and MacBook Air

Apple last week launched the new iPad Pro and MacBook Air, and shortly after Expercom provided the first discount on these devices. Today, Amazon has introduced the second set of markdowns on a few of these new 2020 Apple products. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running….

Leave A Reply

Your email address will not be published.