Buy a new Apple device and you’ll get 1 year free Apple TV+

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Apple TV+ image Tim Cook showing off some of the titles Apple TV+ will bring to users.
Screenshot: Apple

Apple TV+ is coming to screens on November 1, with a surprisingly low price of just $4.99 — undercutting competitors in the process.

While only a few shows will be available on launch, more will be added every month. There’s also some great pricing news for anyone thinking of buying a new Apple device in the future.

According to Tim Cook, anyone purchasing an Apple device — whether it’s an iPhone, iPad, iPod touch, Mac or Apple TV — will get a year’s worth of free Apple TV+ access. (Apparently no such deal for people buying an Apple Watch, though!)

At a time when more streaming services are launching than ever, that’s a great selling point.Customers who don’t buy a new device will get a seven-day free trial of the service.

Prior to today’s event, there was plenty of speculation about Apple pricing. One report had suggested that Apple TV+ would cost $9.99. If accurate, that would have put it at the high end of streaming services. That’s not great for a streaming service that will launch with only a few shows. However, Apple’s wrong-footed the naysayers. Its $4.99 price point undercuts rivals including Netflix ($9), Disney+ ($7) and Hulu ($6). Through Family Sharing, up to six family members can share one Apple TV+ subscription.

Apple TV+ will launch with The Morning Show, Dickinson, See, For All Mankind and The Elephant Queen. Other TV series, movies and documentaries will follow in the future. You can check out the full list of shows that Apple has in development here.

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