Target employees leak reported inventory listings for new AirPods, Apple TV, iPod Touch and more


Unnamed Target retail store employees are sharing details of what some believe are soon-to-be-released Apple updates using purported images of product listings from the companies retail inventory system.

The supposed new products include Apple AirPods X Generation, a 10.5-inch Apple iPad, a new generation Apple TV, a new Apple iPod Touch and a series of new Apple Watch Apple bands. 

The images were released Saturday to 9to5Mac, and Front Page Tech analyst Jon Prosser. Prosser then posted them to his Twitter account. 

As shown in the image above and in the images linked to below, the items include…

  • Apple AirPods Gen X with a list price of $400
  • Apple TV‌ Gen X with a list price of $180
  • Apple iPod Touch X Generation with a list price of $400
  • Apple Watch‌ Series X bands with a list price of $50

The images supposedly taken of screens from Zebra handheld retail inventory management scanners show what appear to be placeholder names of products with pricing. Other listings for each product appear to be either related to possibly multiple color SKUs or retail displays and their associated marketing assets.

The images appear to be straight from the handheld scanners used by store employees to stock and check on product inventory. They also appear to be images from multiple scanners and not just one. An analysis of the images for Cult of Mac by an Adobe Photoshop editing expert shows the chances of the images being doctored as slim.

It is not clear if the listings truly represent future products or if the listings and pricing are accurate. As with any reports such as these, they should be taken with some skepticism.

Prosser speculates the ‘X’ names on each product are “just placeholders…to hide the real devices.” Target employees responsible for the photos who spoke to AppleInsider also concur with the placeholder reference.

He also commented that because the items are in the companies inventory system “that launch is most likely within the next month,” but he offers no concrete evidence or historic reference to make those assumptions.

Speculation…times four

Without much detail, the four products leave some room for assumptions and speculations as to exactly what they are.

The ‘Apple AirPods (X Generation)’ potentially could be the much-rumored over-the-ear ‘StudioPods’ headphones. With the purported $400 price tag and $150 more than AirPods and AirPods Pro, it doesn’t appear these could be in the same category as in-the-ear solutions. The name suggests a low-cost, budget option that to some extent follows recent rumors of the “AirPods Pro Lite.”

The ‘iPod Touch X Generation’ some are speculating is the rumored $400 iPhone with six color SKUs listed. If these six SKUs correlate to product colors, it does match the numbers of colors available for the current iPhone lineup. Others hint it could be a replacement for the high-end iPod touch with 256 GB of storage, but that on its surface would appear unlikely.

The ‘iPad 10.5 X’, Prosser and 9to5 Mac speculate is a new iPad Pro model, which has not been updated since October 2018.

The reported ‘Apple TV Gen X’ mirrors the current 32 GB Apple TV 4K in price at $180, giving more credence to the release of a new Apple TV model. Almost two-and-a-half years old, there is little argument that the current Apple TV lineup is in need of an upgrade as its competitor, Roku, has revamped it’s product line more than four times in the same period.

These four products have been rumored for months to be the next new Apple updates to be supposedly introduced at a March event. Prosser reports his sources as saying “Apple still hasn’t decided if they are going to have the March event yet. They say they’re 60/40 on if the event will happen or not.” Again, Prosser gives no evidence to back up this claim, nor explains how Target retail store employees would know the intentions of a third-party product provider.

The multiple reports of new products tied to Target’s inventory system are something not recently seen leaking out from any retailer and leave more questions than answers. We’ll have to wait and see if the inventory listings prove accurate and true evidence of Apple’s real plans for new products.

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