Today in Apple history: Apple sells its 100 millionth iPod
April 9, 2007: Apple sells its 100 millionth iPod. Coming five-and-a-half years after the portable music player went on sale, the landmark event confirms the iPod as Apple’s most popular product of all time.
Until the iPhone arrives a couple months later, that is!
iPod becomes Apple’s biggest product to date
Apple marks the occasion with a full-page newspaper ad.
By April 2007, Apple had released more than 10 iPod models: five original iPods, two iPod minis, two iPod nanos and two iPod shuffles.
The devices spawned an enormous ecosystem of more than 4,000 accessories, from cases to standalone speakers.
Plus, upward of 70 percent of cars produced in the United States in 2007 offered iPod connectivity.
Along with the success of the iTunes Music Store — the third-biggest music store in the United States at the time — the iPod represented Apple’s ascendancy to the pinnacle of the tech world.
It was an amazing turnaround for a company that almost went out of business just a decade earlier.
“At this historic milestone, we want to thank music lovers everywhere for making iPod such an incredible success,” said Steve Jobs in a statement issued by Apple. “iPod has helped millions of people around the world rekindle their passion for music, and we’re thrilled to be a part of that.”
Celebrities pay homage to the iPod
To mark the 100 million iPod sales milestone, Apple enlisted celebs from the music and sports worlds.
“It’s hard to remember what I did before the iPod,” said singer Mary J. Blige in the same press release. The iPod is “more than just a music player,” she said, “it’s an extension of your personality and a great way to take your favorite music with you everywhere you go.”
Lance Armstrong, seven-time Tour de France champion, also sang the iPod’s praises.
“I take my running shoes and my iPod with me everywhere,” said the bicyclist. “I listen to music when I run. Having my music with me is really motivating.”
Apple also took out an advertisement in The Wall Street Journal celebrating the sale of the 100 millionth iPod.
100 million iPods is just the start
But this was just the start. By 2011, Apple sold a massive 300 million iPods. While the company eventually stopped reporting iPod sales, the current tally probably stands at more than 400 million. The iPhone, meanwhile, passed the 1 billionth unit sold in summer 2016. The 2 billionth sale probably isn’t far off, either.
How many iPods did you own back in the day? Lets us know in the comments below.
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