Unfollow frenzy: Instagram makes it simple to weed out your feed

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Instagram lawsuit It’s time to clean up your Instagram list.
Photo: Pixabay

Pruning the list of accounts you follow on Instagram just got a lot easier with the addition of a new feature coming to the photo and video sharing social network today.

Instagram’s Twitter account revealed the new feature this morning showing how you can see which accounts you interact with the least and then manage your following list from there.

This is what it looks like:

instagramGo to your profile to see this section.
Photo: Instagram

The new feature has two categories: Least Interacted With and Most Shown in Feed. Each list is based on data from your last 90 days of activity.

“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change” said an Instagram spokesperson in a statement to TechCrunch. “We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”

Although the tool is a great way to mass-unfollow people, it can also be used to explain why you don’t see some friends’ content as frequently. Instagram uses an algorithm to display content in your feed based on which accounts you’ve liked content on and a number of other factors.

Instagram also added a way to sort your follow list from oldest to newest or from newest to oldest. The new changes should be rolling out to users globally starting today.

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