What Does the Future of Advertising Technology Look Like?

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Advertising is a field that is continuously growing and adapting to the world around it. The future of advertising will include artificial intelligence, virtual reality, and contextual advertising as well as other things. The future is exciting and will be filled with things we can’t even imagine now.

Artificial Intelligence

According to Search Engine Journal, much of what we have right now is because of artificial intelligence technology. AI will continue to change advertising and become more sophisticated over time. AI can place ads in front of people using the internet and is all automatic. It can profile website visitors and then use targeting to deliver ads to them. In the future, there will be a higher form of artificial intelligence that will use more specific targeting and other features to aid in advertising. This tech is intimidating and sometimes hard to comprehend, but ultimately, something that will really help our future.

Virtual Reality

Virtual reality used to be something that people only saw in science fiction, but it’s become very popular over the past few years and will continue to grow in popularity. According to Tattoo Projects, virtual reality technologies are being advanced through devices like the Oculus Rift. Ads in virtual reality is in the process of becoming more successful but is definitely part of the future of advertising. It’s a good way to get consumers to interact with the ad and solidify in their mind what is being shown to them. Many people remember things best through interaction and virtual reality is on the verge of becoming the perfect interactive tool for advertising.

Contextual Advertising

Contextual advertising is in the process of becoming something that will be a major part of advertising in the future. According to The Drum, there are contextual intelligence tools being developed to show ads on a page based on the content on the page. This means that advertising won’t rely on user data and more on business data. Many people think that their information is being stolen without their knowledge, but this type of advertising will allow businesses to show relevant ads without infringing on someone’s personal information. Contextual advertising is an attractive addition to the future of advertising.

It’s fun to imagine what the future will look like. For advertising, it will include artificial intelligence, virtual reality, and contextual advertising. These things will help the advertising field to continue to adapt and keep up with a changing world.

Read this next: How Machine Learning Is transforming Video Advertising – MarTech Advisor

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